On September 20, the three-day 17th International Exhibition on Rubber Technology (RubberTech China) was launched at the Shanghai New International Expo Center. Sennics Co., Ltd. participated in the event with a brand new look and a new brand promotion campaign. Mr. Li Yongwu, former Chairman of China Petroleum and Chemical Industry Federation (CPCIF), and Ms. Deng Yali, President of China Rubber Industry Association (CRIA), attended the promotion campaign and jointly launched Sennics' new brand image with the company's top management.

At the promotion campaign, Sennics introduced the design inspiration for its new brand concept and logo, and interpreted the consistency and development relationship between its old and new brand images, making Sennics' logo and concept of innovative development more explicit.

CRIA President Deng Yali spoke highly of Sennics' new brand image. She believes that the birth of the new brand represented an important step in conforming to strategic upgrading and expanding new businesses. Along with the further promotion of its global development strategy, Sennics will achieve more results in new fields, bring better brand experience to global customers, and promote innovation and green and rapid development in the industry.

Sennics CEO Su Fu said that the company would take "Leading Through Green Innovation" as its mission and "To Be the 1st Choice for Rubber Chemical Customers Worldwide" as its vision, adhere to the corporate concept of green innovation and pursuit of excellence, continuously deepen all-round cooperation with customers, accelerate strategic expansion, and continue to improve management capability, so as to contribute more wisdom and power to sustainable development in the industry.

RubberTech China is a professional exhibition for brand publicity, trade promotion, information communication, and new technology exchanges among enterprises from the rubber industry. It gathers nearly 600 exhibitors from nearly 30 countries and regions worldwide. Integrating rubber machinery and equipment, rubber chemicals, rubber raw materials, as well as rubber products and semi-finished products, RubberTech China has become an unmissable annual event for enterprises from the rubber industry.